2017 03 24 CDE

CDE - 2017

HAMMAMET, Tunisia May19-20,2017
Deadline for submission of working paper: April 17, 2017

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Conference Committee:
- Adel BEN YOUSSEF- Université Côte d’Azur – Nice - France
- Karim BENKAHLA – ISCAE – Tunisia
- Rickard ENSTROM – MacEwan university - Canada
- Maher GASSAB - ESC MANOUBA – Tunisia
- Samy GUESMI – Université Côte d’Azur – Nice –France
- Walid HADHRI –ISG- Tunisia
- Fraser MCLEAY – Northumbria University Newcastle Business School- UK
- Hatem MHENNI - ESCT - Tunisia.
- Ludovic RAGNI – Université Côte d’Azur – Nice –France

Creativity is often related to novelty, innovation and originality. However, other
concepts such as ease-of-use and perceived usefulness are also considered to be
essential elements (Edmonds et al., 2005).Hawkins (2001) states that creativitywill
be the driver of social and economic change during the 21stcentury. The recent global
financial crisis heightened theimportance of creativity; no matter how hard
organisations tried to improve their performance, the crisis could not be avoided with
conventional strategic measures (Lee, 2012). Consequently, creativity has become a
decisive source of competitive advantage (Florida, 2002). As digital innovation has
permeated our daily lives and become part of our environment, creativity has started
to take a new shape: ‘digital creativity’ - defined as the creativity manifested in all
forms that are driven by digital technologies (Lee & Chen, 2015).Digital information
and ICT can hence be seen as a set of tools that can be chosen as and when they are
appropriate for creativity.According to Browning (2008), during the creative digital
process there is transformation from something ‘known’ to something previously
The creative digital economy is developing rapidly worldwide. It is the single most
important driver of innovation, competitiveness and growth, and holds huge
potential for organisations. New digital trends such as cloud computing, mobile web
services, smart grids, social media, and big data are radically changing the business
landscape, reshaping the nature of work, the boundaries of enterprises and the
responsibilities of business leaders.These trends enable more than just technological
innovation. They jostle innovation in business models, business networking and the
transfer of knowledge.
Creativity and digitisation are becoming a continuous and vital challenge for all types
of organisations. These challenges generate a rich and diverse research environment
for researchers and practitioners. In this context, we invite academics to submit to
the 2ndinternational research event dedicated to Creative Digital Economy – CDE


The objectives of the event are:
I. Pragmatic:creating a synergy between academics and entrepreneurs, in
order to give more meaning to this challenge and to consider a plan of action.
Therefore, workshops with professionals and entrepreneurs will be organized
around the following themes:
- Green IT
- IT jobs
- E-health
II. Scientific:publishing contributions aboutthe role and the impact of creativity
and digital economyin such fields as :
A. Digital Economy
- The sharing economy
- Education and learning
- Big Data
- Green IT
- ...
B.ICT and wellbeing
- Co-creation
- e-Health
- ICT adoption and usage
- IT jobs
- Green innovation
- ...
C.ICT and organisational innovation
- Management (in the broadest sense)
- Organisation’s structure
- Organisation’s operational strategies (marketing, communication, …)
- Innovation/ Open Innovation
- Cloud Computing
- Social Environment - Open ICT for Development
- Human resources
- New Business Models
- …


Submissions must be original pieces of work (neither published nor
submitted elsewhere)

Working Paper Guidelines:
? Language: French or English
? Working papers must be uploaded as Word documents (A4-page formatted)
? 2 pages excluding cover page, appendices and references.
? Cover page must contain:
- Title
- Authors information: Name / Status (Pr. / PhD /…) /email / affiliation
- Abstract (less than 200 words in length)
- Key words (5 to 7)
? 12-point Georgia font throughout, except for title which must be 14-point Georgia.
? Single spaced throughout / 2.5cm margins on all sides
? Figures and tables must be included withinappendices
? References must be in APA (American Psychological Association) style
? Body of text must contain :
- Theoretical framework
- Research question(s)
- Methodology (used or to use)
- Results and contributions (obtained or expected)

Deadline for submission: April 17, 2017
Contributions must be submitted by email to:
This email address is being protected from spambots. You need JavaScript enabled to view it.; and This email address is being protected from spambots. You need JavaScript enabled to view it.; and
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The conference committee will review all submitted working papers. The authors of
selected works will be informed by email April 24, 2017.
Authors of accepted working papers are invited to present their work at the
conference. Presentations should not last more than 15 minutes / 10-12 maximum
slides (image rich, preferably).
The conference will take place at Hotel Medina Solaria and Thalasso in Hammamet–
The hotel is located 45 minutes from Tunis Carthage airport. Taxis are available 24
hours a day to take delegates from the airport to the hotel.

A short list of hotels close to the conference:
? Hotel Medina Solaria andThalasso 5*
? DiarLemdina Hotel 4*
? 120 euros for Maghreb Arab delegates
? 60 euros for Maghreb Arab PhD candidates (payable via IBAN to : IDRAC
Lyon OR via an Order Form in the name of “Arab Governance
Institute”/ by 12.05.2017)
? 300 euros for international delegates 1
? 150 euros for international PhD candidates (payable via IBAN to: IDRAC
Lyon / by 12.05.2017)
Please note that above fees cover only: conference registration,
breakfast, lunch, dinner, coffee breaks, gala dinner and touristic visit.
Registration confirmation will be made by email upon receipt the bank
transfer proof.
Participants which used Order Form must confirm their payment by
mail to: This email address is being protected from spambots. You need JavaScript enabled to view it. and This email address is being protected from spambots. You need JavaScript enabled to view it. 12.05,
and must present the original document at the opening of the conference

Following the event, a selection of best working papers will be considered as potential
submissions for the conference special issue in the following ranked journals (CNRS /
? QDM : Question(s) de Management
? RSG : Revue des Sciences de Gestion
Hence, authors who are short-listed are advised to integrate audience feedback and
improve their work prior to submitting a full paper.
The deadline for submission of full paper isJune 26, 2017, by email to
This email address is being protected from spambots. You need JavaScript enabled to view it.; and This email address is being protected from spambots. You need JavaScript enabled to view it.; and
This email address is being protected from spambots. You need JavaScript enabled to view it.
Submissions must adhere to the guidelines of the above journals.
Note that, all submissions will be double blind reviewed.
Reviewer feedback is expected at the end ofNovember 2017 (from 20.11.2017)

Al-Debei, M. M., El-Haddadeh, R., & Avison, D. (2008). Defining the business model
in the new world of digital business. School of Information Systems, Computing and
Amit, R., &Zott, C. (2012). Creating value through business model innovation. MIT
Sloan Management Review, 53(3), 41.
Browning, K. (2008). Art as transformation. In M. Gardner &U. Kelly (Eds.),
Narrating transformative learning in education (pp. 211-221). New York, NY:
Palgrave Macmilllan.
Edmonds, E. A., Weakley, A., Candy, L., Fell, M., Knott, R., &Pauletto, S. (2005). The
studio as laboratory: combining creative practice and digital technology research.
International Journal of Human-Computer Studies, 63(4), 452-481.
Florida, R. (2002).The Rise of the Creative Class. Basic Books, New York.
Haltiwanger, J., &Jarmin, R. S. (2000). Measuring the digital economy.
Understanding the Digital Economy: Data, Tools and Research, 13-33.
Hawkins, J. (2001). The creative economy. Allen Lane.
Kling, R., & Lamb, R. (1999). IT and organizational change in digital economies: a
socio-technical approach. ACM SIGCAS Computers and Society, 29(3), 17-25.
Lee, K. C. (Ed.). (2012). Digital creativity: Individuals, groups, and organizations
(Vol. 32). Springer Science & Business Media.
Lee, M. R., & Chen, T. T. (2015). Digital creativity: Research themes and framework.
Computers in Human Behavior, 42, 12-19.

Tapscott, D. (1996). The digital economy: Promise and peril in the age of networked
intelligence (Vol. 1). New-York: McGraw-Hill.
Zimmermann, H. D. (2000). Understanding the digital economy: Challenges for new
business models.
Zott, C., Amit, R., & Massa, L. (2011). The business model: recent developments and
future research. Journal of management, 37(4), 1019-1042.